Master of Business Administration program in Strategic Management (MBA)
The MBA program originated in the United States in 1959. The Carnegie Foundation and Ford Foundation jointly pioneered by funding the American Business Education Reform Program. Since then, business administration studies in the United States have emerged with a new trend in integrating theoretical and practical knowledge that has attracted the attention of high-level entrepreneurs in the American Business Association. Many business people use this educational opportunity as a stepping stone in their careers in management. Furthermore, the world begins to see how strong an MBA degree is positioned in the United States. The world is starting to realize the importance of an MBA and is thus a symbol of the professional management skills of high-level business people. After that, when the Master of Business Administration degree program was published in Thailand. The course received an overwhelming response and thus became the birthplace of influential business leaders in Thailand.
1. Training Concept: This course adheres to the college's founder's idea that "Giving is true happiness and education is the most beautiful good deeds" is based on the concept derived from the University's motto. University goals, characteristics, and inspiration from the University's holistic development plan. Therefore, the program aims to drive the internationalization of business education to form talents in management and global operations to develop Thai and Chinese organizations in the future. It aims to create managers with professionalism, global vision, and locally tailored management abilities.
2. Main qualifications:
2.1. Global Vision: To emphasize that students have the knowledge, competence, and professional skills sufficient for international business and create a vision of international students through international knowledge exchange.
2.2 Enhancing Professionalism: To enhance students' overall knowledge, competence, and skills in business management through coursework. It strengthens students' integration, analysis, and decision-making skills through case study analysis and strengthens their report writing and communication skills through academic seminars. 2.3 Reinforce locally relevant competence: To enhance students' understanding of organizational ethics and social responsibility through field research, foster managerial abilities amid multiculturalism through case studies, and develop student strengths in working in the local area.
3. Course features: To compromise student admissions regulations, encourage students to work diligently to achieve rigorous goals of graduating and completing the course. The college has created an educational environment that adheres to advice rather than rejection. Both excellent teaching faculty and reasonable course structure can respond to changes in social needs and industrial cooperation between China and Thailand. The program focuses on research and professional-oriented education, combining a global vision and locally-tailored competence through a knowledge structure that enables students to have Knowledge at both the macro and micro levels. Therefore, this course also has that feature. "Universal expertise Appropriate to the local context and professionalism." In addition to focusing on training on general knowledge and technology management in today's organizations, knowledge and understanding of the business environment, economy, law, social culture, and the technological and scientific environment of Southeast Asia. Building decision-making processes and their implementation Creating and understanding the elements of analytical thinking through the purpose of the training to be focused. “Global business vision,” “practicing professional excellence in the operations of various sectors of the organization,” “reinforcing the right attitude of professional managers,” and “operating ability. in the local area and embedded in society.”
4. Course Layout: This Master's program is divided into two phases: teaching and research. Students are required to earn credits in their chosen subjects after passing the Master's Degree in English and Computer Skills. In addition, students are required to take a postgraduate proficiency test and, upon passing the exam, enter the stage of writing a thesis.
THE KNOWLEDGE MAP of the Master's program are as follows:
|General Knowledge||Fundamental Management Theory, History of Management Concepts|
|Research Knowledge||Research methodology|
|Core Knowledge||Southeast Asia Marketing Strategy Research, Quantitative Business and Information Systems Analysis, Operations and Quality Management, Organizational Behavior Research and Human Resources|
|Elective Knowledge||Global Business Management Research, Principles of Logistics and Supply Chain Management, Knowledge Management|
Remark: (1) Students must choose two general subjects, three foundation subjects, one research subject, four core subjects, and two elective subjects (2). The study time in each course must not be less than 45 hours. Each subject requires one reading report, 1 case study analysis, and the rest is up to the faculty teaching the course (4). Reading reports and research reviews must be written following APA-6 formats.
The teaching system for thesis/is writing of this master's program is as follows:
|chapter content of Thesis/IS||The research is divided into five chapters. The first chapter is an introduction. The second chapter is literature reviews, the third chapter is the research methodology, the fourth chapter is the Results of the study, and the fifth chapter is the Conclusion and Recommendation.|
|Conference papers writing||Write one conference paper of at least 5,000 words to be published for the conference and receive a certificate of publication.|
|Articles for journals writing||Write a journal of at least 5,000 words for publication in academic journals.|
|Thesis for graduation writing||The graduation thesis is divided into five chapters, the first chapter is the introduction, the second chapter is the analysis of literature. The third chapter is research design. The fourth chapter is a discussion, and the fifth chapter is the conclusion.|