MBA in Strategic Management | Innovation College

1. Program Specifics

Curriculum versionRevised curriculum, B.E. 2569

Program typeMaster-level professional program

StudentsThai and international students

Teaching locationNorth-Chiang Mai University, Hang Dong, Chiang Mai

Program Philosophy

The program produces graduates with knowledge of strategic management for business and organizational development. It emphasizes international principles and concepts of business administration that can be applied in the 21st century, the new way of life, and constantly changing social contexts.

Program Objectives

Produce graduates capable of analytical thinking and developing important strategies necessary for business organization management.
Produce graduates who combine knowledge and competence with morality, ethics, and professional business conduct.

Original Website Admissions Guide Context

The previous website positioned the MBA as a professional management degree that combines global vision with locally tailored competence. It emphasized strategic management, China-Thailand organizational development, case analysis, seminars, report writing, research, and professional business practice.

TQF Academic Direction

The new TQF strengthens strategy under uncertainty, digital strategy, AI for business managers, decision intelligence, sustainability strategy, innovation management, and strategic analytics. These areas directly support managerial work in changing regional and international business environments.

Program Coordination

Bai Ou

Business Program Academic Coordinator

Supports academic communication, course coordination, and student learning guidance for business-track programs.

Program Learning Outcomes

PLO 1Demonstrate transformational leadership and make business decisions under complexity while upholding professional ethics and good governance.

PLO 2Analyze the business environment and synthesize data to define strategies that create competitive advantage and respond to technological change.

PLO 3Translate strategy into practice by communicating, managing resources, and managing work processes to achieve organizational goals effectively.

PLO 4Integrate innovation concepts, modern management, and research to create added business value.

Admission Qualifications

Applicants must have completed a bachelor's degree or equivalent qualification.
Applicants must have good conduct, behave appropriately as students, and be able to follow university and social discipline regulations.
Applicants must be physically and mentally healthy and free from diseases or addictions that are socially unacceptable or obstacles to study.
Applicants must have a conduct guarantor and learning support throughout the program, and a residence contactable by the university.
Applicants must apply and pass selection as students.

Curriculum Structure and Courses

Total credits: 36 credits. Plan: Plan 2, professional track.

Category	Credits
Non-credit courses	0, two courses
Required courses	21
Elective courses	9
Independent study	6

Non-credit Courses

Code	Course	Credits
69-643101	Academic English for Strategic Management	0(3-0-6)
69-643208	Comprehensive Examination for Strategic Management	0(0-0-6)

Required Courses

Code	Course	Credits
69-643201	Research Methodology	3(3-0-6)
69-643202	Strategic Business Management	3(3-0-6)
69-643203	Strategic Value Chain Management	3(3-0-6)
69-643204	Strategic Execution and Project Management	3(3-0-6)
69-643205	Strategic Simulation	3(3-0-6)
69-643206	AI for Business Manager	3(3-0-6)
69-643207	Seminar in Strategic Management	3(3-0-6)

Elective Courses

Code	Course	Credits
69-643301	Innovation Management	3(3-0-6)
69-643302	Digital Strategy	3(3-0-6)
69-643303	Corporate Sustainability Strategy	3(3-0-6)
69-643304	Disruptive Strategy and Transformation	3(3-0-6)
69-643305	Assessment of Economics Value in Strategic Management	3(3-0-6)
69-643306	Strategic Analytics and Insight	3(3-0-6)
69-643307	Special Topic in Strategic Management	3(3-0-6)
69-643308	Decision Intelligence	3(3-0-6)

Independent Study

Code	Course	Credits
69-643309	Independent Study	6(0-0-24)

Graduation Requirements and Quality Assurance

Complete and pass all required courses with a GPA of not less than 2.00.
Pass the English test and obtain results as required by the university.
Study within the permitted period and have no outstanding financial obligations to the university.

The university requires program planning and quality control aligned with program learning outcomes, using AUN-QA as the guiding framework.

Program Responsible Faculty

Name	Qualification	Graduation Year
Assoc. Prof. Dr. Nan Xiang	Doctor of Management (Management Science and Engineering), China University of Geosciences, China	2557
Assoc. Prof. Dr. Ling Qian	Doctor of Management (Business Administration), Huazhong University of Science and Technology, China	2558
Dr. Prapapan Wunsuk	D.P.M. (Public Management), The University of Nottingham, United Kingdom	2565